How to Write an Amazing LinkedIn Bio

A LinkedIn bio, or the About section of a LinkedIn profile is an essential part of having a professional or online presence that’s stands out if someone’s typing our name into the search bar.

Often though, for executives leaders, managers and other professionals, optimizing a LinkedIn profile is last on people’s to-do list. It’s something people want to get done. There are of course, more pressing things at work that need to get done. When people get off work, they want downtime or to spend time with family and friends.

The LinkedIn bio gets forgotten about, and then a few months later, there’s a passing thought about how that didn’t get done, and then hypothetically we maybe say, “I’ll get to it eventually,” but it doesn’t happen.

Now, of course there are many people who would react to that passing thought by penciling it into their calendars and say, “I’m going to knock it out this weekend,” but for others that takes a lot of self-motivation. Most people would rather be doing other things than writing their LinkedIn Bio.

I’m here to share how to write an amazing LinkedIn bio. There’s opportunity to work with me at MP Storytelling on creating the LinkedIn bio that shares the best version of yourself.

Let’s dive in!

1. Step 1 – Start with goals and motivations
2. Step 2 – The career visual
3. Step 3 – Keeping it short and sweet
4. Step 4 – Pick out the essentials and write
5. Step 5 – Publish and remember to update
6. Done for you bios at MP Storytelling

Step 1 – Start with goals and motivations

Most people when they first sit down to write a LinkedIn bio are thinking about their career experience and accomplishments. There’s that running list in our head of the jobs we had, those moments where we’ve really shined and other key moments that have brought us to a crossroads. Our natural inclination is to think of all those things, type them out, and then throw them into ChatGPT, ask it to create an engaging bio for us, and voila, our new awesome LinkedIn bio!

Wait a second though. Let’s take a deep breath and think about this. We can do this and come up with a so-so engaging bio that sounds AI generated (and believe me, people can tell) or we can create an amazing bio that we write ourselves in about the same amount of time, give or take following these easy steps.

First is not starting with thinking about our career experience or accomplishments, but asking ourselves these two questions:

1. What gets us up in the morning – Our professional motivations?
2. What gets us excited – What are we passionate about?

Start by writing a 1-2 sentence answer for these couple questions. When you’re happy with your answers, read them aloud. Now this is like our thesis for our bio if we were to take it back to English class. This is the core message we want to communicate with our bio because people universally gravitate towards personality and character. A lot of people will tune out when you’re just sharing what you do because most positions or roles in a niche industry are too technical for people to understand.

Even if you’re a CEO of a company, people of course will be impressed by your position, but that doesn’t mean people actually know what you do other than the general idea your leading a corporation or organization.

What people want to hear is about who you are because unless we share, our audience won’t know.

Step 2 – The career visual

With a clear idea of our motivations and passions, we can move to thinking about career experiences and accomplishments. I would prefer you don’t just list them out though.

If a list works for you, great, but if you’re a visual learner like me, let’s get a little outside the box and create a timeline.

For the timeline, start with either your first job or the first position you had in your current industry. Then, end the timeline with where you are now in your career.

Then list out important career experiences and accomplishments on the timeline that helped you get to where you are today. Think about how these relate to either your professional motivations or passions in your current role.

Step 3 – Keeping it short and sweet

Amazing LinkedIn bios are often short and sweet. They pack a punch with each sentence. My recommendation is that your LinkedIn bio should be around 150 words, give or take.

In 2025, our attention is always being diverted elsewhere. People will skim our bio, but a lot more people will read our bio if it’s an approachable 100-150 words vs. 300 words.

This also places an important constraint on ourselves because it will give us a limited container for what we can include. We won’t be adding in anything unnecessary or extra that our audience may tune out on.

Step 4 – Pick out the essentials and write

In a 100-150 words, we’re going to condense our career journey, professional motivations and passions into an amazing bio that communicates who we are as people, and how our work experience and accomplishments spotlight that.

To start, we’re going to select about 3 of our most important experiences or accomplishments from our timeline that relate to our passion and motivations.

Then, we start to tell our story leading with who you are. Take those sentences you wrote about professional passion and motivation, and try to combine it into 1-2 compelling sentences. This will be your intro, what everyone sees when they go to your profile, and along with your headline, will help to fill in the personality behind the photo on the screen. It will help make you more genuine and relatable.

Then, weave in your work experience and accomplishments along your career path, always thinking about it in relation to your passions and motivations. This supports putting us in the mindset of thinking about how we impacted an organization or helped others rather than just telling people what we did.

At the end, include a Call to Action (CTA). For many of you, this may be to follow or connect. For business owners, this may be an offer to a free webinar, course, consultation, etc.

Step 5 – Publish and remember to update

Of course, make sure to edit, grammar and spell check your bio. We don’t want any glaring errors, misspelled words, or run-on sentences. Also know though that once we publish our bio, we can go back in and edit it anytime we want.

We can always update our bio later, and I would recommend that people who have a full bio check it at least once a year to make sure it still aligns with your future goals and where you’re headed in your career.

Done for you bios at MP Storytelling

At MP Storytelling, I love helping people create amazing LinkedIn bios and company bios that help you tell a story to communicate your genuine and authentic self in an effective and compelling way.

I offer done for you bio writing services that all come with a one-hour long, in depth consultation where I learn about you and your experience to create a clean, crisp picture of your career that gives you the best possible spotlight.

If you’re a leader, C-suite executive, or in a professional managerial role, having a fully filled out LinkedIn profile enhances your search visibility and boosts your business or organizational credibility. It’s the easiest and most effective way to have a strong online presence without regularly posting (and posting on top of a full-time position can be a lot).

Book your free discovery call with Matthew. Let’s get started creating your LinkedIn bio.