Better than AI – Why collaborate with a writer

Writing generated by AI, or artificial intelligence, is commonplace now in global society and culture. There are pieces of marketing or social media content we read everyday that’s probably AI generated and we don’t even know it. ChatGPT has 400 million weekly active users, reported by its COO in February 2025.

In the US, 67.7 million people use it. Why? Because it makes our lives simpler and easier.

Take Amazon, for example: It’s become a giant corporation because we love the convenience of online shopping over going to the store. The same goes for content creation – Why go through the trouble of writing something ourselves when a machine will do it for us. It’s a lot more convenient.

Are writers becoming a thing of the past? Have writers already been replaced by AI and become relics of history?

Can AI write better than people?

This is a complicated question and the answer is, “Sometimes, it depends.”

In the corporate world, the answer is yes because it’s better for their bottom line. AI generated content is already a big part of business communication and marketing. Corporations are less likely to see value in creativity when algorithms can design or write something they feel is just as effective at a much lower cost than hiring someone.

According to this logic, writing is dead, and we should just bow down to our tech overlords as sentient robots.

So let me just say before we go any further, writers are not a thing of the past!

It’s becoming more of what it has always been: a hip niche in our society where a lot of people still are working writers. Some struggle more than others. Most writers have day jobs doing something else. But still, people love to write and they love to read original writing.

And another thing people forget is that AI is just algorithms developed by people. It’s going to share and spit out writing that may sound smart on the surface, but isn’t saying anything original or innovative. It doesn’t have the power of the human imagination to contextualize its experience into something that’s creative, and communicate a poignant and visceral message to its audience.

As business owners or professionals, sharing unoriginal, run-of-the-mill messaging and marketing is the last thing we want people to associate us or our business with.

Also, AI shares implicit biases and prejudices in our society, reaffirming racist and sexist ideas in its content. We don’t want to be seen sharing these kinds of messages because we’re better people than that, and because it’s a huge turn off for customers and clients.

What AI is good for?

AI is something that people have been using in their writing for a long time and don’t think about. There are three classes of AI writing: text prediction, text editors and text generators. I’ve been using text editors with spell and grammar check as long as I’ve used Microsoft Word.

Aspects of AI we use every day include auto-correct on our phones and algorithms on social media serving up the content it thinks we want to see.

And now with text generators like ChatGPT, people can integrate AI seamlessly into their business workflow to make life a lot easier. For instance, people can do things like brainstorm ideas for a project, write difficult or boring e-mails that may have taken way longer by themselves, or get help writing a long business report or whitepaper with a tight deadline.

But when it comes to storytelling, sharing original and creative content that connects and builds a following, that’s something AI can’t do.

What AI isn’t good for?

AI isn’t good for:

• Sharing ourselves online
• Sharing about ourselves and our career as professionals
• Making genuine and authentic connections with customers and clients
• Storytelling that will engage our audience

These are skills and marketing assets that are invaluable to businesses and brands. If they rely solely on AI to do marketing, or a business is moving in that direction, their content is going to suffer.

First, social media algorithms automatically downgrade AI content and a college professor might not be able to tell who’s using AI, but the algorithm can. It knows and it will kill their reach. Second, customers and clients will eventually catch on if someone’s using AI to generate a lot of their content because the messaging will be stilted and won’t sound like them.

It would be a missed opportunity to let AI take over your content/marketing because creating original and creative content will be the exact opposite of this. It will boost your reach and engagement on social media opening you up to new opportunities and connections. You’ll build out content on channels that will get people’s attention because it’s real. It’s organic, genuine, and I guarantee you that’s what your audience wants.

Why work with me at MP Storytelling?

Work with an original and creative human at MP Storytelling. Collaborating with a writer will give you clarity with your messaging to connect organically with your audience.

For all my clients, I sit down for a 1-hour consultation before writing anything.

With my questions, we get to the heart of career passions and motivations, how to carve out a story from those experiences, and share how you got from where you started to where you are today.

A lot of people are scared to share who they are professionally. They’re scared of negativity or judgment. Don’t be. There’s more positivity than you know online, especially for professionals on a platform like LinkedIn sharing more about their work.

Don’t let AI do all the work. Let’s find confidence in sharing ourselves.

Book your discovery call. I can help you too.